Our 2017 Title Sponsor is:

 The support of Buffalo Rock/Pepsi helps to provide not only your medals, patches, advertisement, printing, and postage, but will be involved with each Series ride in providing energy & soft drinks including Gatorade and Pepsi products.  Please visit their site at www.buffalorock.com to see the great products and services offered inclusive of office coffee services, a full line range of beverage and snack vending and catering!

Distribution Centers are located in many of the locales hosting our events: Dothan, Birmingham, Tuscaloosa, Huntsville, and Montgomery. Be on the lookout in these areas for Pepsi truck backs showing our Alabama Backroads Century Series!


Many of our Series rides will be offering awesome jerseys this year as a result of PrimalWear support.

Our mission is to provide the highest-quality cycling apparel available while fostering the growth of cycling through competition, community, and advocacy.

ABCS Ride Directors appreciate the encouragement and support received from Primal Wear in the design of their event’s awesome 2017 jerseys!  Primal has offered us superior pricing,  cross-promotion with their 65,000+  social media followers, (Facebook, Twitter, instagram), and listing of each event on the events page of their website!

2017 CHAMPION jerseys!

Primal Wear is providing a good portion or these awesome jerseys as a major sponsor of the Series since 2013!  Don’t worry…anyone accomplishing this goal will be guaranteed a jersey!

This is our 2017 design!


Not ready to commit to that many century rides?  Anyone can order this year’s Series jersey and we appreciate your spreading the word about us!  We’ll be opening orders soon.



As you may have noticed, it takes a lot of equipment to host events such as ours!  Academy Sports knows what it takes and you will see additional 100-quart chest coolers-10 total. You’ll also enjoy 4 co-branded canopies at headquarters and rest stops.  4,000 Academy Sports cinch bags will hold your many goodies, and any of our rides offering Pre-Registration at an Academy store will be offering $200 worth of gift cards as incentive to visit their store!



NEW FOR 2017 from Academy Sports!  All CHAMPIONS who have pedaled all 13 centuries by the end of the season will be in a drawing to win $1,000 in prizes!


Blue Cross and Blue Shield of Alabama is committed to our mission of providing employers, families and individuals access to quality, affordable healthcare.

There is a tremendous amount of change taking place in the healthcare industry, and Blue Cross will continue to successfully adapt to the evolving marketplace. We are confident that our strategies already in place will enable us to meet our customers’ needs for the future. We will communicate with our customers on an ongoing basis to assist them through healthcare reform.

We will continue to comply with the Affordable Care Act and actively monitor regulations issued by the Department of Health and Human Services to determine how the law impacts premiums as well as eligibility, benefits and coverage for our healthcare plans. We will continue to work with policymakers to modify provisions of the law that will increase health insurance premiums, such as the health insurance tax.

Amidst these changes, one thing will never change: we remain devoted to our customers. Blue Cross offers the most comprehensive healthcare coverage at some of the lowest premiums in the country, while also leading the industry in low administrative costs. We will continue to work with doctors, hospitals and other providers to improve the quality and cost of healthcare for the 2.1 million individuals we serve in Alabama and the 900,000 customers living outside our state. We have served our customers for 77 years and look forward to further meeting the healthcare needs of our members today and for many years to come.


Terry D. Kellogg
President and Chief Executive Officer
Blue Cross and Blue Shield of Alabama




TREK Bikes is putting up this beautiful Trek Emonda ALR 5 that will go to one lucky winner drawn from the final group who pedals all 13 centuries! – Retail $1679.99


Thanks to Thomas Waters State Farm Insurance, all cyclists who succeed in pedaling all 13 centuries will be added into the end-of-year drawing to receive this 35-quart YETI Tundra cooler!


Four Corners Gallery is delighted to partner with Alabama Backroads Century Ride Series. There will be five lucky winners selected at random from those who complete their ride. They will receive a custom-designed and framed, premium shadowbox with an actual bike chain commemorating their accomplishment. One winner will be selected from each of the following centuries:

Cheaha Challenge & Ultra  5/21/17

Tri-States 100  6/3/17

W.C. Handy 100  7/22/17

Birmingham Bicycle Club’s  44th Annual Century  9/30/17 

Glassner Autumn Challenge  10/14/17

Here’s an example!

Interested in becoming a 2016 ALABAMA BACKROADS CENTURY SERIES sponsor? 

  Write us at bamabackroads@gmail.com



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